Andis
Andis UK is a leading brand in professional grooming tools, renowned for its high-performance clippers, trimmers, and styling equipment designed for barbers, stylists, and groomers. With nearly a century of expertise, Andis has become synonymous with precision, durability, and innovation. The brand’s tools are engineered for versatility, empowering professionals to achieve flawless results across diverse hair textures and styles. From corded and cordless clippers with advanced blade technology to ergonomic trimmers for intricate detailing, Andis delivers cutting-edge solutions that meet the demands of the modern grooming industry. Committed to education and artistry, Andis UK also supports professionals with training resources and creative inspiration, making it a trusted partner for those shaping the future of grooming excellence.
The Plan
Initial Brief for Andis:
Goal: Increase brand awareness and drive website traffic in the UK market
Target Audience: Professional hairdressers and barbers in the UK.
Key Performance Indicators (KPIs): Increase in website traffic from Google Ads
Reduced cost per click (CPC)
Improved brand visibility in search engine results pages (SERPs)
The Strategy
In the UK, Andis doesn't directly sell to end-users, making brand awareness and driving traffic to their website crucial for their success. To achieve this, Rockit implemented a robust Google Ads strategy. By leveraging advanced bidding strategies, precise keyword targeting, and compelling ad copy, we optimise campaigns to deliver high-quality clicks at the lowest possible cost per click, even in the highly competitive market. This ensured that Andis maximised its online visibility and reaches its target audience effectively.
The Results
Sector: Men’s grooming and hairdressing
Services highlighted: Google Ads
1.4M Impressions
26.5K Clicks
£0.23 Avg. CPC