Tyrrells Wood Golf Club
Tyrrells Wood Golf Club is a prestigious and picturesque golf destination nestled in the Surrey countryside, offering a unique blend of heritage and modern excellence. Established in 1924 and designed by renowned course architect James Braid, the club features an 18-hole parkland course that seamlessly integrates with its stunning natural surroundings. Known for its undulating fairways, strategic bunkers, and impeccable greens, Tyrrells Wood provides a challenging yet enjoyable experience for golfers of all skill levels. Beyond the course, the club boasts exceptional facilities, including a welcoming clubhouse, fine dining options, and spaces for events and celebrations. With a strong sense of community and a commitment to maintaining high standards, Tyrrells Wood Golf Club is a cherished haven for golf enthusiasts and a landmark in the region’s sporting landscape.
The Plan
Goals:
Increase Brand Awareness: Enhance the club's visibility and reputation within the local community.
Engage Membership: Foster a sense of community by sharing club news, events, and member achievements.
Attract New Members: Generate interest in membership and increase waitlist numbers.
Promote Venue Hire: Position the club as a desirable venue for weddings, parties, and corporate events.
The Strategy
To achieve these goals, Rockit has implemented an ongoing social media strategy focused on Facebook and Instagram. Key tactics included:
Engaging Content Creation: Developing a content calendar featuring a mix of high-quality visuals, informative posts, and engaging stories related to club events, tournaments, and member achievements.
Community Building: Encouraging member interaction through comments, likes, and shares.
Targeted Advertising: Utilising targeted ads to reach potential new members and event attendees through Social PPC
Visual Storytelling: Creating visually appealing content, such as short videos and photos, to capture the essence of the club.
Event Promotion: Leveraging social media to promote upcoming events and encourage attendance.
Venue Marketing: Highlighting the club's facilities and services as a desirable venue for various events.
The Results
By executing this strategy, Rockit continues to help Tyrrells Wood Golf Club strengthen its brand, engage its membership, and attract new members, ultimately contributing to the club's overall success.