About us, and what we do…
Rockit is a Growth Agency based in Surrey specialising in digital marketing, social media & PR.
Rockit specialises in helping your business to succeed online through strategic lead generation and awareness campaigns on Google and other search engines, and across social media and using digital marketing techniques. We unlock the potential of your website by attracting relevant visitors and driving enquiries and leads that in turn, lead to sales conversions.
Unlike many agencies in this space, Rockit and its team are entirely UK based. This means we provide a one-on-one service with professionals that are available to speak with you directly. We do not use overseas service providers based in India and other regions, or outsource our expertise to third-parties. Only in certain areas of website design and development, and creative services do we use trusted UK partners that will be identified when required.
Why you need Rockit
Despite living in world that spends the majority of its time online and on social media to socialise, shop, research and buy products, seek entertainment and manage our everyday lives - many businesses still prioritise traditional forms of marketing. Sure, these still have a role in any marketing mix, yet so many businesses are still tinkering with the potential of social media and neglecting to take advantage of online opportunities.
In particular, social media demands so much time and resource to do properly. By that we mean being ‘social’ i.e. connecting and engaging with relevant fans and followers and earning their loyalty, not using it as a sales and marketing platform with unrealistic expectations that your fans are just there to buy something from you. We also mean managing your brand image and reputation on social media too. This means having well planned and strategically considered content that your fans value and appreciate. Too often this is not how brands approach social media.
The reality is that posting content and images has a limited effect. Social platforms aggregate organic reach down and their algorithms serve your content to a limited percentage of your audience, because they want you to invest in advertising. Also, remember that people are not going on social media to search for brands. As a result, the biggest mistake business owners make is to let the social media platform decide how their ads should operate. This is called the ‘boost post’ strategy'; it’s the main way that social platforms make all their profits while businesses rarely achieve meaningful results.
The most effective way to succeed with social media advertising is to set up PPC campaigns on platforms like Facebook and Instagram, that achieve a proven range of marketing objectives. Of course posting frequently is important but we leverage your presence on social media and make it work for you through effective social media marketing and PPC campaigns.
Google is where your customers go to ask questions and find answers to issues, and undertake research before making spending decisions. It’s widely accepted that companies and individuals are up to 80% decided on what they want to buy before visiting a store or contacting a business - because they do their research online first. Yet so many companies have a website that’s not designed to facilitate growth or success, and they do not compete in the search engine space.
As a Certified Google Ads agency partner and website development specialist, we make your website work for you, and we launch laser targeted Google Ads campaigns. These campaigns drive incoming visitors based on relevant, up-to-the-minute search terms, so you become the answer people are searching for.
In a modern marketing landscape dominated by Google and social media, the harsh reality is that if you’re not competing in this space, your competitors will take advantage of it, and you. It’s time to get in the game!