Australian Bodycare
Australian Bodycare UK is a trusted leader in natural skin and haircare, celebrated for its innovative use of tea tree oil, a potent natural ingredient known for its antibacterial and soothing properties. With over 30 years of expertise, the brand offers a comprehensive range of products designed to address various skin concerns, from blemishes and dry skin to sensitive scalps and intimate care. Australian Bodycare’s formulations are dermatologically tested, vegan, and crafted to deliver gentle yet effective solutions for the whole family. Popular with both consumers and professionals, the brand is a go-to for those seeking high-quality, natural skincare that promotes healthy, balanced skin. Rooted in science and inspired by nature, Australian Bodycare UK continues to champion wellness through its commitment to purity, efficacy, and sustainability.
The Plan
Goal: Increase brand awareness and website traffic to generate leads and sales.
Target Audience: Consumers seeking natural and effective skincare solutions.
Key Performance Indicators (KPIs):
Increased website traffic
Higher number of website conversions (e.g., product purchases, newsletter sign-ups)
Lowered cost-per-click (CPC)
The Strategy
To achieve these objectives, Rockit implemented a comprehensive digital marketing strategy focused on search and display advertising. We leveraged Google Ads to target potential customers with highly relevant ads, utilising a combination of search, display, and YouTube ads. We also used Social PPC to support the Google Ads campaigns.
Key Tactics:
Keyword Research: Conducted in-depth keyword research to identify relevant search terms related to skincare, natural remedies, and tea tree oil.
Compelling Ad Copy: Created engaging and persuasive ad copy that highlighted the unique benefits of Australian Bodycare products and to encourage clicks.
Strategic Bidding: Employed advanced bidding strategies to maximise clicks while minimising costs, even in the competitive skincare market.
Landing Page Optimisation: Ensured landing pages were optimizsed for conversions, providing a seamless user experience and clearly communicating the product benefits.
Continuous Monitoring and Optimisation: Continuously monitored campaign performances and made data-driven adjustments to improve results.
By implementing these tactics, Rockit aimed to drive significant traffic to the Australian Bodycare website, generating leads, and ultimately boost sales.
The Results
Sector: Consumer beauty
Services highlighted: Google Ads campaign
330K Impressions
5.3K Clicks
£0.29 Avg. CPC