Taramar Skincare
Taramar is an Icelandic skincare brand that harnesses the power of nature to deliver exceptional results. Sourced from the pristine Icelandic landscape, their products feature potent marine actives and organic ingredients, such as seaweed and Icelandic moss. Taramar's commitment to sustainability and ethical practices is evident in their eco-friendly packaging and cruelty-free formulations. With a focus on innovation and effectiveness, Taramar offers a range of skincare solutions that cater to various skin types and concerns.
The Plan
This was a 3 month project to raise the profile of Taramar Skincare in the UK, drive clicks to the website and generate product sales of their exceptional skincare ranges.
Increase Brand Awareness: Raise the profile of Taramar Skincare within the UK beauty market.
Drive Website Traffic: Attract a larger audience to the Taramar UK website.
Generate Product Sales: Stimulate online sales of Taramar skincare products.
Build Brand Loyalty: Cultivate a loyal customer base and foster positive brand sentiment.
The Strategy
Given the limited budget and highly competitive nature of the skincare market, we implemented a targeted Google Ads strategy to maximize impact. By carefully selecting relevant keywords and employing advanced bidding strategies, we were able to optimise ad spend and deliver cost-effective results. We focused on:
Keyword Optimisation: Identifying high-intent keywords related to skincare, natural beauty, and Icelandic skincare.
Compelling Ad Copy: Crafting persuasive ad copy that highlights the unique benefits of Taramar's products.
Targeted Audience: Reaching the ideal target audience
Landing Page Optimisation: Ensuring landing pages were optimised for conversions and provided a seamless user experience.
Continuous Monitoring and Optimisation: Regularly tracking campaign performance and making data-driven adjustments to improve results.
The Results
Sector: Beauty & Skincare
Services highlighted: Google Ads
57.4K Impressions
1.17K Clicks
£0.26 Avg. CPC
2.04% CTR