Property Developer
A leading property developer, renowned for its commitment to quality and innovation, is shaping the future of residential living. With a focus on creating sustainable and stylish homes, this developer is transforming communities and setting new industry standards. From contemporary apartments to spacious family homes, their portfolio offers a diverse range of properties to suit every lifestyle. By combining cutting-edge design with meticulous craftsmanship, they deliver homes that are not just beautiful but also functional and energy-efficient.
The Plan
Client Goals:
Enhance Brand Reputation: Position the client as a premier luxury property developer in Surrey and Sussex.
Increase Website Traffic: Drive more visitors to the website to explore the four featured developments.
Generate Qualified Leads: Attract potential buyers and schedule viewing appointments.
Boost Sales: Ultimately, increase the number of property sales across the four developments.
The Strategy
Goal: Using Google Ads to Increase website traffic, generate qualified leads, and boost sales for 4 luxury property developments in Surrey and Sussex.
Bidding Strategy:
Maximise Clicks: Prioritise generating maximum clicks within a specified budget.
Target CPA: Set a target cost per acquisition to optimise for conversions.
Manual CPC: Exercise granular control over bids to maximize ROI.
Tracking and Measurement:
Conversion Tracking: Implement conversion tracking to measure the effectiveness of the campaigns.
A/B Testing: Continuously test different ad variations to optimise performance.
Regular Reporting: Provide regular reports on campaign performance, including key metrics such as clicks, impressions, click-through rate (CTR), and conversion rate.
The Results
By focusing on these key elements, we effectively increased website traffic, generated high-quality leads, and ultimately drove sales for the luxury property developer
Sector: Property Developer
Services highlighted: 4 x Google Ads campaigns
384K Impressions
12K Clicks
£0.75 Avg. CPC
3.15% CTR