Phytomer UK
Phytomer is a renowned French marine cosmetics brand that harnesses the power of the ocean to deliver exceptional skincare solutions. With a rich history rooted in marine biotechnology, Phytomer utilises advanced scientific research to extract potent marine actives from algae, seawater, and other marine organisms. These natural ingredients are carefully formulated into high-performance skincare products that address a wide range of skin concerns, from aging and dryness to sensitivity and acne. Phytomer's commitment to quality, innovation, and sustainability has solidified its position as a leading brand in the global beauty industry.
The Plan
Initially, Rockit was tasked with driving website traffic and building brand awareness for Phytomer UK. The goal was to increase online visibility, generate interest in the brand, and ultimately drive sales and lead generation. By implementing a comprehensive digital marketing strategy, Rockit aimed to attract a wider audience and position Phytomer UK as a leading skincare brand in the UK market.
The Strategy
Rockit implemented a comprehensive Google Ads strategy focused on maximizing clicks while minimising costs per click (CPC), a particularly challenging feat in the competitive skincare market. By leveraging advanced bidding strategies, precise keyword targeting, and compelling ad copy, Rockit optimised campaigns to deliver high-quality traffic to Phytomer UK's website. Through meticulous A/B testing and continuous monitoring, we ensured that the campaigns remained efficient and effective, driving sales growth for the brand.
The Results
Sector: Professional Spa and Wellness
Services highlighted: Google Ads campaign
465K Impressions
6.5K Clicks
£0.24 Avg. CPC