OnlyFans
OnlyFans is a content subscription service that allows creators to share exclusive content directly with their fans. While it has become synonymous with adult content, it also serves as a platform for creators in various niches, including fitness, music, and art. Users subscribe to a creator's profile to access exclusive photos, videos, and live streams. The platform has been a controversial topic due to its association with adult content. However, it has also empowered many creators to monetise their content and build direct relationships with their audience.
The Plan
Goal:
Increase brand awareness and drive sign-ups among content creators, while challenging the perception of OnlyFans as solely an adult content platform.
Key Performance Indicators (KPIs):
Increased website traffic
Higher number of sign-ups
Improved brand perception and reputation
The Strategy
1. Targeted Google Ads Campaigns
Keyword Research: Identify relevant keywords such as "content creator platform," "monetise content," and "online creator economy."
Ad Copy: Craft compelling ad copy highlighting the benefits of OnlyFans, emphasising its versatility as a platform for creators of all kinds.
Bid Strategy: Implement a strategic bidding approach to maximise clicks and minimise costs.
Audience Targeting: Utilise demographic, interest, and behavioural targeting to reach the ideal audience of content creators.
2. Media Relations and PR
Media Outreach: Identify relevant media outlets and journalists who cover technology, social media, and the creator economy.
Press Releases: Develop and distribute press releases announcing new features, partnerships, or milestones.
Media Pitching: Proactively pitch story ideas to journalists, highlighting the positive impact of OnlyFans on content creators.
Crisis Management: Monitor media coverage and be prepared to address any negative press or controversies.
3. Influencer Partnerships
Identify Influencers: Collaborate with influencers in the creator economy, social media, and technology spaces.
Strategic Partnerships: Develop strategic partnerships with influencers who align with OnlyFans' brand values.
Sponsored Content: Create sponsored content featuring influencers using the platform and sharing their experiences.
Sponsoring Influencer Events: Sponsoring exclusive events for influencers, fostering relationships and generating buzz.
The Results
By combining these strategies, OnlyFans effectively increased brand awareness, massively increased sign-ups, and challenged negative perceptions, solidifying its position as a leading platform for content creators. Sector: Influencer platform and technology
Services highlighted: Google Ads
4.06M Impressions
1.18M Clicks
£0.02 Avg. CPC
28.97% CTR