Why Google Ads?

Paid Search PPC
Written By Guest User

Making a success of any business isn't easy, even if you have developed the best product or service in the world. Making sure the people you developed it for, actually know about it, is as an even bigger challenge. This is where Google Ads comes in.

The 3 key principles of Google Ads (formally Google Adwords) are; Build Awareness (of your product or service), Influence Consideration (to buy your product or service) and Drive Action (make customers take the final purchasing step). Since Google Ads launched back in 2000, a lot has changed in the digital landscape, but Google Ads remains a critical digital marketing platform, and the 3 guiding principles remain constant objectives for any brand, product or service.

The goal of your digital marketing campaign should be to:

- Reach the right users

- With the right message

- At the right time

Google Ads delivers this and more...

So How Does Google Ads Work?

Google Ads remains one of the most widely used pay-per-click (PPC) digital advertising options worldwide. Advertisers select keywords and key-phrases relevant to their business, which potential customers might feed into Google searches.

Once your ad has been created and is live, it has the chance to appear at the very top of relevant searches on Google or across many other Google sites and apps. These include Google Maps, Google Play, Google Images, and Google Shopping etc. Contrary to popular belief, the top ads are not based solely on the highest bid. Other than your PPC bid amount, there are in fact 5 important factors influencing and determining ad rankings, plus an ad Quality Score that can further improve ranking. This ingenious algorithm means that brands, products and services can compete equally for the top slots and not just those with the largest marketing budgets.

Top ranking Google Ads are always displayed above the list of Google’s organic search results, increasing the chance to generate website or App traffic and converting sales and sign ups. It is even possible to expand the reach of your ads, to your target audience when they watch videos on YouTube, check their Gmail, or spend time on their favourite websites.

The good news for you is that with this form of digital PPC marketing you only pay when a user clicks on your ad, which in turn will drive a visit to your website or App. Although it does not guarantee sales, it does drive the promised awareness, consideration and action. If your Google Ads are not clicked then you are not charged a penny.

Are Google Ads Worth It Nowadays?

In a nutshell, yes they are! Have a look at these current stats and decide if Google Ads is for you:

  • More than 80% of global businesses trust Google Ads for PPC campaigns - Source: WebFX ^

  • Google Ads has an 8:1 ROI (Return on Investment) - Source: Google Economic Impact ^

  • Paid campaigns drive 65% of clicks received by Google Ads - Source: WordLead ^

  • Users who visit a website through Google Ads’ PPC ads are 50% more likely to purchase - Source: NMoz ^

  • Over 1.2 million businesses rely on Google Ads to market their products and services - Source: Wishpond ^

  • The average Ads conversion rate for “search” across all industries stands at 3.75% - Source: Wordstream ^

  • People are four times more likely to click ads on Google (63%) than any other advertisement network - Source: BClutch.co ^

  • Google gets over 95% of its paid ad clicks through smartphones - Source: Business Insider ^

Sources:

Guest User
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