Digital Marketing - A Beginners Guide

Digital marketing, also called online marketing, is the promotion of brands and services to connect with potential customers using digital technologies via the internet and other forms of digital communications. This includes mobile phones, tablets, desktops and other digital mediums.

Digital Marketing is also an umbrella term that encompasses different marketing strategies, such as Social Media Marketing, Search Engine Optimisation and Content Marketing, as well as using texts and multimedia messages as marketing channels.

As digital marketers, we’re able to maximise the combined forces of both the internet and technology, and collect and analyse the data of customer behaviours and/or user engagements. This enables us to create more personalised content and advertisements, and target clearly defined audiences for better engagement and results.

Maximise your campaigns

We’re able to create more personalised content and ads to achieve better engagement and results.

Key Types of Digital Marketing

• Search Engine Optimisation (SEO)

• Search Engine Marketing (SEM)

• Pay-Per-Click (PPC)

• Social Media Marketing (SMM)

• Content Marketing

Search Engine Optimisation (SEO)
Search Engine Optimisation, or SEO, is a set of strategies and practices businesses can implement to drive traffic to their website. Implementing these strategies in the correct way will help a website achieve higher organic listings in search engine, such as Google or Bing. The target is always to be found on page 1 of course.

The algorithms that generate the organic listings are very complex and endlessly change to keep ahead of SEO experts, but with time and effort, and the correct understanding of the basics of SEO, businesses can start to achieve higher organic listings. This will lead to higher organic website search traffic and potentially new business leads.

Search Engine Marketing (SEM)
Search Engine Marketing, or Paid Search, is advertising via the search engine provider in order for your business to be ranked highly in the Ad Rank that appears on the 1st page of the search engine results page (SERP). The advert is triggered by a potential customer/user search, based on selected keywords, in the hope that the user clicks the ad with the most relevant information to drive the user to the website. There are a range of campaign objectives in SEM that can be achieved - from website traffic to App downloads.

Social Media Marketing (SMM)
Social Media Marketing, or Paid Social, uses social media platforms to promote a business. Most businesses now have a range of social platforms and grow a network of potential customers. Using social media marketing, businesses can grow brand awareness, generate leads and stimulate sales through carefully targeted campaigns, as well as growing your fanbase and generating web traffic.

Every social media platform comes with its own type of audience in terms of demographics, so choosing the right platforms to advertise on is key for achieving a good return on advertising spend (ROAS).

The Main Platforms Include:

• Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest

Pay-Per-Click (PPC)
Technically Pay-per-click, SEM and SMM are all the same. PPC is a generic term used to describe the process whereby a business ad account is charged at an agreed rate, every time a potential customer or user clicks on an ad. This can be both in Search Engines and Social Media

Social media marketing (SMM)

SMM must be part of your social media strategy to reach, engage and inspire your fans, and stimulate sales.

Content Marketing
Even if it is not marketing directly, content marketing is one of the most popular and effective types of digital marketing. Content marketing is the process of creating and publishing relevant content with the aim of increasing brand awareness and luring the reader towards taking a desired action. Whether it’s blogs, videos or attractive images, people love to spend time looking at online content. Content marketing focuses on creating value for customers by educating, informing, or entertaining them. If an audience shares the content, the business network will grow and drive more traffic to the website leading to more leads, higher lead conversion and more sales.

Summary
Digital marketing offers a high return on advertising investment when implemented correctly, and it can fit into any budget. Businesses who attempt to implement campaigns with limited knowledge of the skills required can waste £1000s in valuable marketing budgets. However, working with a specialist digital marketing agency, will ensure you create effective marketing strategies that reach your marketing goals and deliver a high performance ROAS. 

Contact Rockit today on 01932 320067, email launch@rockit-ppc.com for more information and to get your campaigns working to deliver effective results.