The Benefits of Using Google Tag Manager and 2023 Best Practices
Google Tag Manager (GTM) is a powerful tool that allows website owners to easily manage their website's tags and analytics without having to touch the website's code. GTM simplifies the process of implementing tags, making it easier to track website traffic, user behavior, and conversion rates. In this blog, we will discuss the benefits of using Google Tag Manager and provide some best practices for using it in 2023.
Benefits of Google Tag Manager
Easy to use
Google Tag Manager is a user-friendly tool that simplifies the process of implementing tags on your website. With GTM, you can easily add and manage tags without having to edit the website's code.
Centralised tag management
GTM allows you to manage all your website tags in one place, providing a centralised tag management system that simplifies the process of implementing, modifying, and removing tags. This saves time and reduces the chances of errors.
Improved website performance
With GTM, you can improve your website's performance by reducing the number of tags on your website. This results in faster loading times and a better user experience.
Customised tracking
GTM allows you to customise your tracking by setting up rules for when and where specific tags should fire. This gives you more control over how your website is tracked and allows you to track specific user behaviors and events.
Easy integration with other Google tools
GTM integrates easily with other Google tools, such as Google Analytics and Google Ads. This makes it easy to track user behavior, analyse website traffic, and improve your website's performance.
Best Practices for Using Google Tag Manager in 2023
Set up a naming convention
A naming convention for your tags, triggers, and variables will make it easier to manage and organise them. Make sure to use descriptive and consistent names that make sense to everyone who will be working with GTM.
2. Keep your container organised
Your GTM container should be organised in a way that makes it easy to find and manage your tags, triggers, and variables. Use folders to group related tags, triggers, and variables together.
3.Use built-in tags whenever possible
GTM has a variety of built-in tags that are easy to implement and require no additional coding. Use these tags whenever possible to simplify the implementation process.
4. Test your tags before publishing
Testing your tags before publishing is crucial to ensure they are firing correctly and collecting the data you need. Use the preview mode in GTM to test your tags before publishing them to your website.
5. Use version control
Version control allows you to track changes to your GTM container over time. This makes it easy to revert back to a previous version if something goes wrong or to see what changes have been made over time.
6. Set up a backup container
Setting up a backup container ensures that your tags will continue to fire even if there is an issue with your primary container. This can be a lifesaver if something goes wrong with your GTM implementation.
7. Stay up to date with GTM updates
Google Tag Manager is constantly evolving, so it's important to stay up to date with new features and updates. Attend webinars, read blogs, and stay informed about new developments in GTM.
Conclusion
Google Tag Manager is a powerful tool that makes it easy to manage your website's tags and analytics. By following these best practices, you can use GTM to improve your website's performance, track user behavior, and analyse website traffic. With a little bit of practice and a solid understanding of GTM best practices, you'll be well on your way to becoming a GTM pro in 2023.
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