The Benefits of Using Google Tag Manager and 2023 Best Practices

Google Tag Manager (GTM) is a powerful tool that allows website owners to easily manage their website's tags and analytics without having to touch the website's code. GTM simplifies the process of implementing tags, making it easier to track website traffic, user behavior, and conversion rates. In this blog, we will discuss the benefits of using Google Tag Manager and provide some best practices for using it in 2023