The Benefits of Using a Google Ads Agency with Google Partner Status

In today's digital age, businesses of all sizes rely on online advertising to reach their target audience and drive growth. Google Ads, with its vast reach and sophisticated targeting options, has become an indispensable tool. However, managing successful campaigns requires expertise. This is where Google Ads agencies come in.

Choosing the right agency can be daunting. Among the many options, identifying those with proven expertise and commitment to Google Ads is crucial. This is where Google Partners status becomes vital.

What is a Google Partner?

The Google Partners program recognises agencies demonstrating proficiency in Google Ads. To achieve this status, agencies must meet strict criteria:

• Certification: Employ certified individuals who have passed Google Ads exams, proving their knowledge of Google Ads products and best practices.

• Spend: Manage a substantial ad spend, demonstrating experience handling large-scale campaigns.

• Performance: Showcase a track record of delivering strong results for clients, optimising campaigns for maximum impact.

Benefits of Using a Google Partner Agency

Partnering with a Google Partner agency offers several advantages:

• Expertise: These agencies have demonstrated high-level Google Ads expertise, ensuring campaigns are managed by knowledgeable professionals.

• Access to Resources: They have access to exclusive resources, training, and support from Google, enabling them to stay ahead of the curve and implement the latest strategies.

• Best Practices: They adhere to Google's best practices, ensuring campaigns are set up for success and comply with Google's advertising policies.

• Latest Products and Features: They often get early access to new Google Ads products and features, giving campaigns a competitive edge.

• Direct Support from Google: They have access to direct support from Google, enabling them to resolve issues quickly and efficiently.

How to Recognise an Official Google Partner

It's crucial to verify an agency's Google Partner status. Here's how:

• The Google Partner Badge: Official Google Partners are authorised to display the Google Partner badge on their website and marketing materials. This badge is a visual cue of their accreditation. However, it's important to note that the badge itself can be misused. Simply displaying the badge doesn't guarantee partnership.

• Google Partner Directory: The most reliable way to verify an agency's status is through the official Google Partner directory. This directory is searchable and lists all accredited agencies. If an agency claims to be a Partner but isn't listed in the directory, they are likely not an official Partner. You can usually find a link to this directory on Google's advertising support pages.

Choosing the Right Google Partner Agency

While Google Partners status is a strong indicator, consider these additional factors:

• Experience: Look for an agency with a proven track record in your industry or niche.

• Communication: Choose an agency that communicates effectively and keeps you informed about campaign progress.

• Transparency: Opt for an agency that provides transparent reporting and insights into campaign performance.

• Pricing: Ensure the agency's pricing structure aligns with your budget and campaign goals.

Conclusion

In online advertising, partnering with a verified Google Partner agency can be a significant advantage. These agencies have demonstrated expertise, access to resources, and commitment to best practices. By verifying their status through the official channels, you can ensure you're working with a legitimate and qualified partner. When choosing a Google Partner agency, consider their experience, communication, transparency, and pricing to find the perfect fit for your business.

Rockit is a certified Google Partner and so is perfectly equipped to handle all your Google Ads requirements.

Contact us to discuss helping with your digital marketing objectives.