Paid Search PPC Dan Blythe Paid Search PPC Dan Blythe

The Dos and Don'ts of Google Ads: Common Mistakes to Avoid

Google Ads, is one of the most popular advertising platforms for businesses of all sizes. With its ability to target specific audiences and track performance, it has become an essential tool for digital marketing campaigns. However, many businesses make common mistakes when using Google Ads, which can lead to wasted budget and poor results. In this blog article, we'll explore the dos and don'ts of Google Ads and provide tips for avoiding common mistakes.

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Rethinking Your Ad Campaigns: The Impact of Google Performance Max Ads

In the ever-evolving world of digital advertising, businesses must keep up with the latest trends and technologies to stay ahead of the competition. One of the most recent innovations in online advertising is Google Performance Max Ads, a powerful tool that allows businesses to maximise their advertising performance through advanced machine learning and automation.

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Why Google Ads Is Good For Business Even In A Recession

In times of economic downturn, businesses tend to reduce their advertising budgets in order to cut costs. However, this may not be the best strategy, especially if they are trying to reach their target audience and maintain their market share. Google Ads is an advertising platform that has proven to be effective even in a recession, and businesses should consider using it as part of their marketing strategy.

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