Kentwell Hall
Kentwell Hall is a stunning historic Tudor mansion nestled in the heart of Suffolk, celebrated for its unique charm, rich history, and immersive events. Renowned as one of the finest moated Tudor houses in England, it offers visitors an extraordinary glimpse into the past, with its beautifully preserved architecture, enchanting gardens, and farm. Kentwell is a hub of creativity and heritage, hosting a diverse calendar of events throughout the year. From its legendary Tudor re-enactments, which bring history vividly to life, to seasonal highlights like the magical Scaresville experience and festive Dickensian Christmas celebrations, Kentwell caters to all ages. The hall also welcomes private events, weddings, and educational visits, making it a cherished destination for history enthusiasts, families, and those seeking unforgettable experiences.
The Plan
Goal:
To increase brand awareness, drive ticket sales, and generate additional revenue for Kentwell Hall.
Key Objectives:
Develop a comprehensive digital marketing strategy to attract a wider audience.
Create a new, user-friendly website and online ticketing system.
Increase attendance at annual events, including Scaresville and all costume events.
Identify and implement new revenue-generating opportunities.
Build strong relationships with local communities and tourism boards.
The Strategy
Digital Marketing: Implement a multi-channel digital marketing strategy, including SEO, social media, email marketing, Google Ads and paid advertising to reach a wider audience.
Website Development: Help create a visually appealing and user-friendly website that highlights the unique experiences offered at Kentwell Hall.
Event Marketing: Develop targeted marketing campaigns for each event, including social media promotions, email marketing, advertising and PR outreach.
Partnership Building: Collaborate with local businesses, groups and tourism organisations to cross-promote events and attract new visitors.
Data Analysis and Optimisation: Continuously monitor website analytics and campaign performance to identify areas for improvement and optimise strategies.
By executing these strategies, Rockit aims to keep elevating Kentwell Hall's brand, attract more visitors, and contribute to the overall success of the estate.
The Results
Increased Media Visibility: Kentwell Hall has secured significant media coverage in both local and national outlets, including print, broadcast, and online platforms.
Enhanced Social Media Engagement: The social media channels have experienced a substantial increase in engagement, with followers actively interacting with the content.
Boosted Ticket Sales: The implementation of effective digital marketing strategies has led to a significant increase in ticket sales for events throughout the year.
By leveraging a comprehensive digital marketing approach, Kentwell Hall has successfully elevated its brand awareness, engaged its audience, and driven revenue growth.
Sector: Historic Houses & Estates
Services highlighted: Google Ads
418K Impressions
38.9K Clicks
£0.10 Avg. CPC
9.31% CTR
Services highlighted: Social Media PPC
1.95M Impressions
479K Reach