Should Small Businesses Advertise On TikTok?

With over one billion active users worldwide, TikTok has quickly become one of the most popular social media platforms in recent years. While it may be primarily known for its short-form videos and viral dance challenges, TikTok is also rapidly emerging as a powerful advertising tool for businesses of all sizes.
For small businesses, the question of whether or not to advertise on TikTok is a valid one. With limited budgets and resources, it's important to consider the potential benefits and drawbacks of investing in a new advertising channel.