In digital marketing, growth is rarely accidental. It is engineered.

Yet many businesses approach marketing as a series of isolated activities, launching Google Ads one month, experimenting with social media the next, investing in SEO without a conversion strategy behind it. The intention is good. The execution is busy. But busy is not the same as strategic.

High-growth brands do not operate reactively. They operate like chess players.

Because digital marketing, at its highest level, is not about movement… it is about position.

Google Ads, is one of the most popular advertising platforms for businesses of all sizes. With its ability to target specific audiences and track performance, it has become an essential tool for digital marketing campaigns. However, many businesses make common mistakes when using Google Ads, which can lead to wasted budget and poor results. In this blog article, we'll explore the dos and don'ts of Google Ads and provide tips for avoiding common mistakes.