How much material should a good website contain, how much information is too much?

A website should balance providing enough information to engage users without overwhelming them. Here’s how to manage content effectively:

1. Keep It Concise

• Focus on clear, purposeful messaging. Prioritise key information and remove unnecessary details.

• Tailor content to your audience’s needs, offering essential information to help them make decisions.

2. Organised Structure

• Use a layered approach: Start with an overview, with options to explore more through links or expandable sections.

• Visual hierarchy: Organise content with clear headings, bullet points, and visuals to enhance readability.

3. Balance Text and Visuals

• Use images or videos to simplify complex information, keeping pages engaging and avoiding text-heavy sections.

4. Avoid Information Overload

• Break long content into sections or tabs. Too much on one page overwhelms users.

• Include only essential details, avoiding overly lengthy descriptions.

5. Clear CTAs (call-to-action)

• Guide users to specific actions (buy, sign up) with straightforward calls-to-action.

• Keep your goal visible without cluttering the page.

Signs of Too Much Information:

• High bounce rates, slow load times, cluttered design, and difficult navigation.

Ideal Content:

• Homepages should highlight key offerings briefly. Other pages (About, Product) should provide focused details with options for deeper exploration.

In summary, a website should inform and engage without overloading users, focusing on clarity and ease of navigation.